BA (Hons) Fashion Design with Marketing

Approval Code
R/214/6/0066; 04/2018
Accreditation Code
A 8551
BA (Hons)
Subject Area
Fashion Design with Marketing
Course Mode
Full Time
Course Duration
3 Years
Course Location
UCSI University, Kuala Lumpur Campus
January, May and September

The fashion industry now goes beyond its traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas that are necessary to keep fashion fresh, alive and up-to-the-minute. This course is designed to prepare graduates to meet these demands. Throughout this course, students will experience the 'workings' of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

Programme Details

This programme combines 75% 'hands-on' skills directed towards fashion design, illustration, textiles, pattern-cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This, ultimately, will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:
  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole

The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view the students' works, where students will have opportunities for immediate employment.

Academic Requirements Admission Level
SPM / O-Levels
(Arts / Science stream)
Min 5 credits
  • Direct into Foundation (11 modules)
  • English requirements apply
STPM / A- Levels
(Arts / Science stream)
Min 2 Principals
  • Direct into Degree Year 1
  • English requirements apply
Less than 2 Principals
  • Direct into Foundation (11 modules)
  • English requirements apply
UEC(Commerce / Science stream)
Min 5 credits
  • Direct into Foundation(6 A&D subjects)
  • English requirements apply
Min 4 credits
  • Direct into Foundation (11 modules)
  • English requirements apply
SAM - Min average of 60% in 5 subjects

CPU - Min average of 60% in 6 subjects
  • Direct into Foundation (6 A&D subjects)
  • English requirements apply
Less than average of 60%
  • Direct into Foundation (11 modules)
  • English requirements apply
Local Matriculation (Science based)
Min CGPA 2.0
  • Direct into Foundation (6 A&D subjects)
  • English requirements apply
Diploma / Advance Diploma / Degree / equivalent
Min. a Pass result
  • Subject to School discretion and exemption after reviewing transcript & syllabus
  • 30 credit hours as per MOE ruling
  • English requirements apply
English Requirements

  • Minimum score of Band 5 in MUET; Band 5.5 in IELTS; or a score of 213 (Computer-based) / 550 (Written-based) / 79 - 80 (Internet-based) in TOEFL.
  • Students are exempted from the above English requirements if they possess any of the following examination grades in their English subjects:
    • SPM (A+, A or A-); UEC (A1 or A2); a credit in O-Level (minimum C6); or 4 out of 7 in International Baccalaureate (IB)
    • Qualification/Examination is of English curriculum
  • If English Language requirements are not fulfilled, additional English module(s) may be taken at UCSI, concurrently with the above undergraduate programme

*International students holding equivalent academic qualifications but of non-English curriculum, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfill the above English requirements prior commencing their studies at the university.

Note / Legend
Discretion is given to Head of School to deal with borderline Academic Requirements.

SPM Credit – 'A+' to 'C'
UEC Credit – 'A1' to 'B6'
O-Level – 'A1' to 'C6'
STPM principal – 'A+' to 'C' grade (GPA 2.00)
'A' Levels principal – 'A' to 'E' grade

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers
Year 1

  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
Year 2

  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Comparative Religion (MPU-U3)
  • Co-operative Placement 2
Year 3

  • Fashion Retailing
  • Creative Fashion Presentations
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men's Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • The Digital Fashion Image
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Subjects (MPU) are compulsory for all students.

U1 – For Malaysian students:

    i. Ethnic Relations
    ii. Islamic Civilisation and Asian Civilisation

     – For Foreign students:
    i. Malaysian Studies
    ii. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
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